After signing on as the exclusive provider of official communications agency services in China for the Beijing 2022 Winter Olympic and Paralympic Games in December 2019, Hylink further cooperated with the Beijing Winter Olympic Organizing Committee by signing and undertaking international PR communications for the Beijing 2022 Winter Olympic and Paralympic Games for a period of 17 months.
"We are very proud to have the opportunity to provide international PR communication services for the Beijing Winter Olympic Organizing Committee. As a communications group based in China with a global network of services, Hylink's professional team will help the Beijing Winter Olympic Committee promote China's Winter Olympic culture to the world and once again to show a wonderful Olympic Games to the world," said Su Tong, Chairman of Hylink.
In October 2020, Hylink and Mediapro, Europe's largest sports communications company, entered into a partnership to achieve complementary advantages - Hylink will leverage its strengths in creativity, strategy, content and PR, and fully integrate Mediapro's global network resources, audiovisual program production, sports and event communications experience and new technological innovation applications. In the next more than a year to come, the PR department of Hylink will take the lead and jointly set up a service team to provide the Beijing Winter Olympic Organizing Committee with a full range of international PR services, such as image strategy, media communication, publicity activities, international media relations, crisis PR and public opinion monitoring and response strategies, to help Chinese winter sports culture to spread and promote in the world.
Ms. Pilar Jiménez, CEO of Mediapro China and Asia, said: "We are proud to be working with Hylink, which has many years of experience in the field of public relations. Together with Hylink, we hope to contribute to the success of the Beijing Winter Olympic and Paralympic Games. Mediapro will leverage over 25 years of experience in providing management and support for major events and activities, as well as through our network of 58 offices worldwide and technical resources, to maximize the communication of the Beijing Winter Olympics outside of China."
