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02-15-2025

We are delighted and proud to announce that we have won Tencent Annual Brand Contribution Award! 


On May 18th, @Tencent, together with its cooperating advertising agencies, successfully hosted the award ceremony [Winning Through Innovation] (向新而赢) in Shenzhen, China. To promote better and sustainable media development, Tencent designed the award to recognize and celebrate the key partners and their recent remarkable work in the past year. The awards cover three aspects: advertising effect, brand, and region, with 11 categories. 

The management board of Tencent, Helen Luan (Vice President of Tencent), Mr. Lei Zhang (Vice Deputy GM of Tencent Advertising department), and representatives from Tencent’s advertising development and product development departments attended the award ceremony. Mrs Jianping FU, the Vice President of Hylink Group, was invited to participate in the award ceremony. 

Hylink Digital Group, as the strategic partner of Tencent, has continuously applied its scientific Tencent marketing tool RACE (Return Value, Assets Value, Consciousness Value, Enhancement Value) into the practices to help the client brand achieve sustainable growth. In the wake of the pandemic, Hylink Group has maintained its competency in digital marketing professionalism and worked with its key client brands Estée Lauder Companies Inc, OPPO, Eastroc Beverage to achieve best-in-class local marketing practices. In sports marketing, Hylink Group worked with Anta, Shijiazhuang Junlebao Dairy Co.,Ltd Group to transform their brand reputation impactfully through cooperation with Beijing 2022 Winter Olympics. 


Hylink Group, jointly with Tencent, will continue consolidating the digital marketing services and optimizing the contributions to the brands’ marketing ecosystem.  


Source: https://mp.weixin.qq.com/s/esIyxyfuhMLlEz4n_W1rtg 


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