New study: This is how European luxury brands benefit from the growing purchasing power of young Chinese.
What we believe: For western manufacturers of branded goods, China's young generation is becoming increasingly important as a buyer group and sales driver. However, if they want to be successful, they must consistently gear their strategy to the very different habits of Chinese consumers. Without a presence on the e-commerce platforms of the Alibaba Group, success is hard to imagine.
That's what happened: A survey by the largest Chinese marketing agency, Hylink, among members of the so-called Generation Z provides new insights into consumer habits and the purchasing power of young Chinese people. For the study, Hylink interviewed 2,855 Chinese people born between 1995 and 2009.
Download of the full report:
https://hylink.de/activity.html
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