Since August 2020, the experienced sales strategist Deniz Di Presa is part of Hylink DE, the Chinese agency for digital marketing, and responsible for the business development and sales strategy in German-speaking countries. Previously, Di Presa had been working as the Management Partner and Sales/Marketing Director at KG Media Factory in Munich since 2009, just after she had worked for Bavaria Film and Quo Vadis Furniture and Marketing Group in Istanbul.
Wenjing Wang, Managing Director of Hylink Germany, reports that because of Deniz’ intercultural marketing experience they are very happy to have her on the team, as she understands exactly where the customer's pain points are and can empathize with them with the help of solution-oriented perspectives.
Di Presa explains that she has identified the pain points of German-speaking companies to take away their awe of entering the Chinese market. This would include, among other things, the lack of knowledge about the conditions in China, as well as a non-existent trustworthy partner with in-depth knowledge of the Chinese market.
With 24 offices worldwide and the headquarter in Beijing, Hylink is the largest independent digital marketing agency in China. Since February 2020, the company is also available in the German-speaking region with an office in Munich.
Link to the original article: https://www.new-business.de/koepfe/detail.php?rubric=7&nr=763988
