Cheek out our recommended TOP THREE insightful takeaways from Xiaohongshu, the most impactful Chinese social platform:
#1 Hangout and Travel
The attention to FOOD- and RESTAURANT(49%), and TRAVEL(28%) related content has significantly increased. People started to cherish those ordinary social lives which they had been forced to stop during the pandemic. Therefore, the moment related to #SocialConnections again becomes a hot trend.
#2 Live a Happy Life
62% of the respondents prefer to purchase while having a positive attitude toward the post-pandemic period. For the new generations, consumption to INCREASE LIFE QUALITY means another investment. EMOTIONAL VALUE (82%) and PRODUCT QUALITY (87%) are the top 2 purchase reasons.
#3 More Trust in WOM
Consumers become more selective and choose their trusted products. The report shows that more consumers now like to review the authentic CUSTOMER EXPERIENCE (60%) and PRODUCT WOM (59%). It includes packaging, function, ingredients, and every detailed usage scenario.
Source: https://mp.weixin.qq.com/s/gEOMmaz9rupmz5bWD5rywg
