Looking back to 2022, Metaverse can be said to have made some milestones in terms of technical reforming, content building and infrastructure. In the marketing cases of enterprises, we have discovered 6 prominent creative directions that demonstrate different characteristics.
NFT digital collections: Various industries are releasing their own digital collections, such as environmentally friendly low-carbon collections combined with public welfare, temple digital collections, city marketing digital collections, blind box collections, luxury / mascot collections, etc.
Virtual objects: The outstanding creative ideas in this field include virtual press conferences, twin virtual object of physical object, virtual clothing and accessories, etc.
Automobiles: Automobile companies are also frequently taking actions in the 2022 Metaverse, and the prominent creative points are Metaverse press conferences, digital human, luxury car digital collections, etc.
Metaverse: The outstanding marketing creative ideas for enterprises in the Metaverse are buying land, building buildings, entering the Metaverse platforms, creating Metaverse experience stores, and various industries opening factories, classes, and interactions in their own ways in the Metaverse field.
Digital human: Many companies are continuously evolving and upgrading in this field. Ultra-realistic digital human are frequently emerging, such as the creation of virtual girl groups, digital spokesperson in various industries, digital employees etc.
Virtual space: In the Metaverse, numerous enterprises have created different spaces, such as exhibitions, digital exhibition halls, counters, extended space services, and so on, presenting a diverse and wonderful creative scene.
