Mengniu, China's leading and trusted dairy manufacturer, has continued its official partnership with FIFA World Cup Qatar 2022™. Mengniu has been the official sponsor of the FIFA World Cup since 2018, and this year the brand has upgraded its campaign slogan by 'Giving you the strength to power on’ to convey the brand value.
Hylink Digital Solution is closely working with Mengniu through a 360-integrated marketing communication to maximise the sponsorship's visibility. To build brand momentum for the kick-off of the FIFA World Cup 2022 in Qatar, Mengniu officially released the TVC with the unique 32 product packages embodies the 32 participated teams. TVC starred the 15 legendary captains from the national team with their influential pitch moment during the World Cup, which aims to generate great resonance with many Chinese football fandoms.
Hylink will continue working with Mengniu over the coming days, unveiling a suite of digital content capturing the full extent of brand values! Stay tuned!
