Hylink Digital Solution has developed the DCD consumption driver tracking system to help brand owners figure out the ever-changing consumption driver. The key to digging out the in-depth driver and completing the purchases will be essential.
DCD consumption driver tracking tool has been applied to the mobile category to showcase the various perceptions of domestic mobile consumers. As the high competencies and homogenization trends of the phone industry in China, current the global smartphone industry saw a decreasing sales volume of 9% YoY in Q2 2022 (Canalys analysis). Nevertheless, well-known phone brands still lead the way while newcomers such as Leica, Hasselbald and Zeiss expand their position in the smartphone market.
Hylink sampled 11 mobile phone brands, including iPhone, Xiaomi, Redmi, OPPO, VIVO, Huawei, HONOR, Realme, OnePlus, iQOO, and Samsung. Here find out the key takeaway:
In a mature market, the product's key value is dominant. For the mobile industry, the product key value accounts for 87%. That is to say, the higher unit price of the phone is, the more key value of the product will determine the product sales. Phone pricing above 6000RMB (850 euros) shows a 10% higher index than the one with 2000RMB (less than 300 euros) in this section. High-end consumers prefer mobile appearance, shooting function and screen quality as the top 3 criteria. Also, a well-known collab increases brand recognition by promoting the brand's luxury feel.
Hylink has been committed to working closely with its client brands and together to achieve business growth. The DCD consumption driver tracking tool will be applied to the highly competitive industries, skin care, mother and baby, sportswear and apparel. An across-industry data pool and BI dashboard will be used to develop an insightful and informative vital learning approach.
