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OUR INSIGHTS

02-15-2025

Beijing 2022 Winter Olympic Games have become the most DIGITALLY ENGAGED ever!


According to International Olympic Committee (IOC), with a total of 2.01 billion unique viewers across linear TV and digital platforms, the 2022 Beijing Winter Olympics has represented an increasing global appetite for the Olympic Winter Games.

The young audiences (57% of the youth between 13yr-19yr) have grown their interest to watch the Olympic Games in the following years. 

With innovative digital technologies, global users have mainly been involved in the Olympic Winter Games through various platforms and devices.

The Game achieved an incredible 3.2 billion social media engagements while attracting more than 11 million new followers across multiple channels.

As the Official Communication Exclusive Partner of the Beijing 2022 Winter Olympic Games and Paralympic Games, Hylink Digital Group has been committed to leveraging the power of digital communication to accelerate and promote the winter sports culture. The market for domestic winter sports is estimated to reach 800 billion rmb (1.1 billion euro) by 2022.

Now we are delighted to announce being the official partner to work with International Olympic Academy (IOA) and to promote the operation of the IOA China camp. Carrying the threefold mission: Olympic sports education, IOA China camp activities, and Olympic sports marketing academy, Hylink Digital Solution will continue working on completing the mission of expressing the value of the Olympic Games in China.

 

Source:

https://mp.weixin.qq.com/s/tg9JhJQ2anJ31e0W09hUeA

https://olympics.com/ioc/news/olympic-winter-games-beijing-2022-watched-by-more-than-2-billion-people


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