With the dedication to the capacity of brand operation, consumer insights, brand incubation, and digital marketing, Hylink has once again won the Super Marketing Partner from Alimama UD in 2022 (Alimama, the marketing technology platform within Alibaba eco-system).
A series of marketing services and products under Alimama has ensured efficient marketing support for both brands and advertising agencies. It includes Alimama UD (the data package composed of buying behaviour on Alibaba used to drive traffic from omni channels outside of Taobao), one-stop advertising operation platform ‘WanXiangTai’, and Feeds ad operation platform ‘Gravity Code’.
Hylink Digital Solution has worked closely with our clients during the 618 e-Commerce campaign. The results of the 618 campaign demonstrated that the WeChat Moments Ads have outperformed in terms of the effective conversion rate for high unit prices products. Besides, by applying the Alimama UD (a data package composed of buying behaviour on Alibaba ) to the WeChat Moments Ads during the 618 Campaign, Hylink continued helping clients to achieve ideal ROI.
By cooperating with the Alimama UD marketing team, Hylink Digital Solution continues contributing to the further business growth of our clients.
Which came first? Media or Creative?
Google Mapped the intersection of "Strategy and Creative". Couldn't find it.
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