The third LAOX SELECT store officially opened on 25th May. It is located on the 3rd floor of Sanya Shopping mall, part of the Hainan duty-free shopping center. By offering customers a wide range of Japanese goodies varying from 3C electronic products, household cleaning products, toys, beverages, snacks, etc., LAOX SELECT ensures that the customers can enjoy the high-qualified life.
Simultaneously, the third season of ‘Sisters Who Make Waves’ (a popular reality show) aired. To bring the traffic and boost the consumption, Hylink Digital Solutions invites Wenwen YU, a female celebrity from the reality show and go live on Douyin (the Chinese version of TikTok). The live streaming shopping will launch on the 14th of June. The collaboration with the celebrity and the live streaming on Douyin will see multiple features from product endorsement, a series of video clips and other commerce experiences.
Hylink Digital Solutions, together with the retail and logistic partners, continue exploring innovative solutions to reduce the barrier between offline sales and online commerce. As live streaming has been increasing in popularity and part of life, Hylink will continue deploying compelling live streaming to the offline shopping malls to bring a consistent consumer experience through O2O ecosystems.
Source: https://mp.weixin.qq.com/s/0YMG_vfYffrj1CAzolrfZA
