The agency star certification of Baidu features the rating of marketing agency service capabilities. Together with the brand and agency, the certificate gives a scientific benchmark to judge the service score through human resources, innovative creativity and service capability. The certification with different ranked stars demonstrates the enterprise itself as a high-standard service provider. It promotes the Internet industry’s healthy growth and development.
The performance marketing service of Hylink Digital Solutions has incredibly stayed ahead of the industry in terms of strategic planning, creative execution and optimization management:
Strategic Planning: With years of experience with our customers’ SEO projects, Hylink has concluded several search engine marketing methodologies based on media resources, the key points of customers’ objectives and local consumers’ behaviour. Methods such as Curling, P², DBAP dynamic budget allocation, and LIFT refined account management have been applied to a completed Baidu marketing strategy and proven effective. The extended application of the Curling methodology used by Baidu and Tencent has provided the customers with innovative marketing solutions.
Innovative Creativity: Hylink has continued working with Baidu for many years and has created innovative marketing cases for multiple industries. Therefore, Hylink has won the consecutive golden prize in the ‘Baidu KA account marketing cases competition’ and ‘ Baidu AI creative season’ between 2018 and 2020.
Optimization management: With the firm belief that the professional team serves as the key asset to running the campaign, Hylink has successfully transformed the SEA team into a performance marketing team of above 200 dedicated talents. All the professional talents have both the capabilities of performance bidding optimization management and branding management. Our team will always provide the best and latest solutions for customers’ business growth alongside the completed training system. Our performance marketing covers a multi-range of media platforms, such as Baidu, 360, Sougou, Shema/UC, Google and other bidding systems, including Tencent, Bytedance, Little Red Book, UD, JD, and Weibo.
To adapt to the changeable local market, Hylink Digital Solutions will continue with its media partners to contribute to conducting high-effective marketing services for the growth of our brand customers.
Source: https://mp.weixin.qq.com/s/TfCc3WQwe2q_ffJ0vlTlWA
Which came first? Media or Creative?
Google Mapped the intersection of "Strategy and Creative". Couldn't find it.
Spot Plans are like Quantum Dots. They're always in a state of flux