The 2021 China Content Marketing Awards took place in Beijing on July 17. Hylink took home two silver awards for its outstanding works presented by the Beijing and Shenzhen branch and was nominated for five other awards.
Hylink Beijing’s brand short film for “JingDong Mobile Phone’s JD Phone Care” called “The Longest Game” and Hylink Shenzhen’s promotional film for Shenzhen Talents “Shenzhen’s Footsteps” called “Shenzhen Coming into Being Because of Talents” won two Silver Awards in the Commercial Short Film – Best Commercial Short Film category.
In addition, “In Love with Smart Home” was nominated in the Vertical Advertising Display – Best Creativity Award category. The promotional film for Shenzhen Talents “Shenzhen’s Footsteps” called “Shenzhen Coming into Being Because of Talents” was nominated in the TV & Film Commercial category of the Creativity unit. “Buick Envision S x Cat’s Kitchen – Breaking Content Boundaries and Document Elegant Living” was nominated in the Video category of the Social Marketing unit. The music marketing campaign of Haier Smart Home x Queen Sea Big Shark’s “Cool House, Cool Living” was nominated in the Music category of the Entertainment Marketing unit. Finally, Geely Haoyue’s “Store Live Streaming Marketing” was nominated in the Brand Live Streaming category of the E-Commerce Content Marketing unit.
Established in 2011, China Content Marketing Awards (CCMA) is directed by the Commercial Advertising Association of China (CAAC) and hosted by AdQuan, the leading media publication in the marketing and communications industry. As the first award recognizing the commercial value of content marketing in greater China, CCMA aims to promote different content marketing strategies and approaches. The awards recognize all aspects of content marketing, including strategy, distribution, design and editorial. The core value of CCMA is to discover high-quality content, new brand value, and in-depth consumer insights.
Source: https://mp.weixin.qq.com/s/SrdJ4QGQSgv4XC_EsDjDig
