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Influence

OUR INSIGHTS

02-15-2025

3.) Research has previously shown that communication for the females consumers tend to be more detailed oriented and be more driven by the participation (Priyanka Joshi). This means that brand need to deliver its brand vision and innovation commitment through the concrete scenario and connected with the personal value.


4.) Embrace a more diversified content

The alumni networking research suggests that women tend to build a more personal connections with each other while male communities prefer connecting with the key person (TiandunYang). This means that the brand communication toward the female consumers need to be decentralized . A comprehensive and diversified communication idea need to be designed alongside the innovative marketing tools.


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